CROWDFUNDING SYSTEMS: evaluation and government regulation in the conditions of reengineering

1.1. The essence and meaning of crowdfunding The company's revenue growth can be achieved due to sufficient financial support for economic activities, the good choice of methods and sources of finances mobilization, and determining the smart directions for their use. Therefore, we can argue that the success of the business activity is directly dependent on the state of financial resources of the business entity and the choice of strategy for their financial resources. Financial resources are one of the most important types of resources for ensuring the activities of business entities. They are also used for reengineering the company's business processes. The importance of financial resources in the financial and economic activities of an enterprise is due to their ability to quickly transform into other types of resources: material, intangible, technological, innovative, etc. ( Ȼɨɝɦɚ et al., 2012). The problem of insufficient financial resources is still one of the most important challenges for almost every economic entity, especially for innovative start-ups, enterprises engaged in social initiatives and environmental projects, as well as organizations seeking to reengineer their business processes. The successful development of each state is indicated by the presence of innovations that can simplify the life of both an individual and society. An idea is a foundation and the basis for innovation, however, it can turn into a product that the market needs under certain favorable circumstances only. According to A. Dub and M. Khlopetska ( Ⱦɭɛ et al., 2016), one of the factors of an idea to be transformed into a product is the financial basis for the implementation of the idea. This is why the issues of finding and attracting funds for the creation and implementation of innovative, creative and often risky business structures that are generators of the latest ideas become relevant, especially in the conditions of the rapid growth of the number of Ukrainian startups and their demand. The development of new technologies generates a significant number of innovative enterprises and new business opportunities. Methods of development, management, and financing of such enterprises should also be innovative ( Ȼɚɪɢɥɸɤ et al., 2013). In economically developed countries, such enterprises often use crowdfunding, which is a new and 11