CROWDFUNDING SYSTEMS: evaluation and government regulation in the conditions of reengineering

target audience, as well as find out what price consumers are willing to buy a product or service for. 2. Verification of the advertising campaign and marketing support for the project: a crowdfunding campaign is simultaneously an advertising campaign for the project, its product, or service. During its implemen- tation, the project authors have the opportunity to use crowdfunding platforms and social networks to place a significant number of videos, publications, reviews, articles in the media and explore which of the marketing tools most effectively affect potential consumers. 3. Trust and additional promotion: acceptance of the project by a well- known crowdfunding platform significantly increases the confidence of potential contributors in the project. Furthermore, promising projects receive significant information support from such platforms, thereby increasing their visibility for venture investors, business angels, and so on. 4. Getting contact information and creating a consumer database. Crowdfunding provides an opportunity to communicate with the target audience, receiving feedback, comments, and critique from them. Besides, at the end of the crowdfunding campaign, the project authors receive email addresses and contact details of their contributors and investors, which will allow them to continue cooperation in the future. 5. Strategic openness to new opportunities. Crowdfunding creates prerequisites for rapid development — there are investors and new business partners who are ready to finance the company even outside the project. There is no doubt that in addition to significant advantages, crowdfunding has certain disadvantages: ڰ possibility of copying or stealing an idea: for potential contributors to believe in a certain project, it is important to describe it in detail, which may entail copying the idea and placing it on another crowdfunding platform. The situation will be even worse if the hijacker already has its own funds to implement the project because, in this situation, he can simply use the business plan for his enterprise or create a new product based on a sketch; ڰ it is carried out in a highly competitive environment: there are thousands of projects on crowdfunding platforms, so it is quite difficult to stand out and convince potential contributors to invest in your project; ڰ limited funds: a condition of most crowdfunding systems is that funds for the project will be available only after 100% of the required amount is accumulated and after a certain time. This is why the recipient 20