CROWDFUNDING SYSTEMS: evaluation and government regulation in the conditions of reengineering

systems, political and economic systems, and it may be restored by painstaking patience and the participation of all subjects of society and all its structures ( ɉɚɧɚɫɟɧɤɨ , 2015). The key to strengthening the trust is openness, transparency and publicity, which can only exist in the framework of a single organizational field, and legal models that provide principles for institutional similarity when the nature of institutions and institutional forms are set by dominant social orientations. The organizational field should be understood as those entities that together constitute an identifiable area of institutional life: key suppliers, consumers of resources and products, regulators, and other organizations that produce similar products or services (Di Maggio, 1982). Professor of Cambridge University R. Raghavendra (2017) believes that trust is the only factor that constantly explains the amount of funding on crowdfunding platforms that do not have financial motives, i.e. on platforms based on material remuneration and donations. A study based on more than 1,300 crowdsourcing and crowdfunding platforms in 152 countries, compiled by the Cambridge center for alternative finance, found that the volume of crowdfunding operations is associated with the level of trust people have in strangers, since such funding depends almost entirely on anonymous contributors who do not have social or other formal interactions with recipients. Technical and financial literacy is important not only to support a crowdfunding project financially but also to help it by conducting online marketing or distributing information on social networks. Technical literacy means also the ability to use credit cards, debit cards, or other digital payment methods correctly. Without understanding the need to support local and innovative projects and not knowing the basics of using Internet platforms, payment cards, social networks, etc., the existence of crowdfunding becomes impossible ( ɍɝɨɥɶɤɨɜɚ and ɋɤɢɛɿɧɫɶɤɢɣ , 2017). Financial literacy is the education and understanding of various financial areas, including personal finance, money, and investment management. In fact, it is the ability to effectively manage personal finance issues, and it includes knowledge about making appropriate decisions about personal finance, such as investing, insurance, real estate, budgeting, pension, and tax planning, etc. Financial literacy is extremely important for certain types of crowdfunding operations that require significant investments and have certain risks. Representatives of the World Bank note that technology alone will not help to solve the development problems that have emerged over the past 33