CROWDFUNDING SYSTEMS: evaluation and government regulation in the conditions of reengineering

the Netherlands, and others, where projects in the field of innovative technologies and renewable energy are the most popular. 2. Material interest — most often refers to crowdfunding projects in the field of art, music, games, innovative technologies, etc. The donator's interest lies in the fact that when he invests, he orders the final product or service of a crowdfunding project, which is similar to presaling. 3. The desire to be part of something — collectivism and the need to be part of a community. This motivation is relevant in modern conditions of virtual communication with people. That is why various social networks are so popular, and crowdfunding provides people with not only a platform for communication but also a common cause and a common goal. 4. Personal interest in the results of the project — this motive resembles material interest, but the difference is that the contributor does not immediately receive the promised product or service, but only the potential opportunity to use the results of the project. For example, if a contributor finances a certain crowdfunding project to record a music disc and must receive a disc in return. 5. Spiritual interest — this motive is most expressed in the desire to help. Usually, this motive is typical for contributors who are willing to provide a small number of funds. Contributors who support charitable projects can have this motive. Fig 1.5. The main reasons for the participation of contributors and project authors in crowdfunding activities Note: developed by the authors For authors Motivations for participating in crowdfunding projects Material motive Financial motive Personal interest in the project results Social motive Spiritual motive For contributors Financial motive An analysis of the potential product by consumers Creating a client database Demand assessment Building trust in the project 37