CROWDFUNDING SYSTEMS: evaluation and government regulation in the conditions of reengineering

but there are certain common things for all such platforms. The general project placement model is as follows: ڰ the project must meet one of the crowdfunding platform categories (sports, business, music, etc.) and must have a specific goal (printing a book, creating a video game, purchasing equipment, etc); ڰ to fill in the form, you must specify a monetary goal: since the «all or nothing» rule applies on crowding platforms, you do not need to overestimate your own strength and fix a high monetary goal. The project can be divided into several stages of accumulating funds, which guarantees a higher probability of receiving them. Besides, you should consider the potential number of people who may be interested in the project. The average contribution is 45 euros (Mearian, 2016), so you should be realistic about the project's chances; ڰ you need to choose a time frame for accumulating funds: a long campaign to raise funds does not mean the success of the project; the longer the campaign lasts, the later the funds will be received, and the more time and effort will be spent on communicating with potential contributors, PR campaigns, etc. On most platforms, the maximum duration is 60 or 90 days, only on some crowdfunding platforms this duration can be longer; ڰ you need to post information about the project: goal, aim, detailed description of the project and its team, video, photo; ڰ it is advisable to specify the remuneration of project contributors: this can be a prototype of the project product, thanks in social networks, stickers, pens, and notebooks with the project logo; ڰ you should spread information about the crowdfunding campaign for the project among your friends, in social networks, and on various sites. You can use group emails or create your own blog. The more effort is made at this stage, the more likely it will be to get the necessary funds for the project; ڰ it is necessary to ensure all those involved in the project with engagement, communication and provide answers to questions from potential contributors. This stage requires significant feedback and an effective team. If the project has received 100% of the declared amount, the project author receives the accumulated funds with the site fee deduction. Undoubtedly, there are certain terms of use and restrictions when registering projects on crowdfunding platforms, in particular: ڰ authors must be at least 18 years old; 42