CROWDFUNDING SYSTEMS: evaluation and government regulation in the conditions of reengineering

their active participation in improving the product led to the success of the project Coolest Cooler and, as a result, its authors received $13.5 million from more than 62 thousand contributors. 5. Productivity. Crowdfunding makes it possible to bring an idea to life and implement a project much faster, easier, and saving human and financial resources. The highest performance of crowdfunding is observed in charitable and social projects, most often for projects to eliminate the consequences of natural disasters or ensure humanitarian activities. For a specific crowdfunding project (Fig 2.2), «6P» will include different elements, namely ( ɍɝɨɥɶɤɨɜɚ , 2017a): 1. Planning. Before placing a project on crowdfunding platforms, its authors must plan and form a clear vision of the project, its goal, the timing of the crowdfunding campaign and the duration of the project, the required amount of their own and raised funds, and determine its uniqueness and value for potential contributors. 2. Pitch. The success of the project depends on such parameters as a well-chosen name, a description of the history (when it all started), information about the team of authors and developers, detailed coverage of the problem and how the results of the project will be able to solve it, what will be useful for consumers, why the project is unique, information about the use of funds received, etc. Content is important, it must convince and inspire the trust of the audience. 3. Perks. When placing a project on crowdfunding platforms, it is necessary to note the methods of rewarding contributors, which may differ depending on the amount of the contribution. In addition to financial and material rewards, moral encouragement of contributor contributions is often used, for example, thanks in social networks or just communication and reports on the development of the project. 4. Permanent contact. Successful crowdfunding projects that have collected 100% or more of the required amount of funds have such characteristics as the presence of a representative and interesting video, active reporting, and informing about the project in social networks, constant contact with the audience (creating blogs, conducting surveys, etc.). Constant feedback from the project authors plays a significant role. For example, in 58% of successful campaigns, only 2–3 people were involved in implementing a specific crowdfunding project, but they worked on it 12–15 hours a day. 5. Promotion. Without active information support for the project, the chances of success are significantly reduced, which is why many project 53