CROWDFUNDING SYSTEMS: evaluation and government regulation in the conditions of reengineering

authors use social networks, mass media and blogs, hold events, concerts, flash mobs, etc. in order to increase interest in the project. 6. People. Crowdfunding activities are focused on meeting the needs of specific people and the interests of society. Fig 2.2. Elements of a crowdfunding system for a particular crowdfunding project Note: formed by the authors based on (Nekaj, 2014; Shah, 2013; ɍɝɨɥɶɤɨɜɚ , 2017a) * — suggested adding by the authors After describing the components of the crowdfunding system, three key indicators were selected for analyzing the trends of such operations in the world (Table 2.1). Table 2.1 Dynamics of key indicators of crowdfunding activity in the world, 2011–2015 Years Amount of funds raised through crowdfunding (mln $) Number of crowdfunding platforms Amount of funds attracted with the help of 1 crowdfunding platform (mln $) 2011 1400 200 7 2012 2700 454 5,947137 2013 6100 802 7,605985 2014 16200 1020 15,88235 2015 34000 1250 27,2 Note: formed by the authors based on (Crowdfunding’ Potential, 2013; Statista) Crowdfunding project Planning Pitch People* Perks Permanent contact Promotion 54